Florist's Dream

Florist's Dream — Rules and Policies

1. User Agreement (Terms of Use)

1.1. Terms and Definitions

Website — the online resource "Florist's Dream" (https://floristsdream.com), including all its sections and functional modules ("Giveaways", "Contest", "Partners", "Focus Group", "Contacts" and others), as well as all subdomains and versions available in different languages.

Administration — the owner of the Website (a legal entity or individual entrepreneur), registered in the Kingdom of the Netherlands, responsible for overall project management, organization of events, execution of giveaways, contests and focus groups, processing of users' personal data and interaction with partners.

User — any legally capable natural person who visits the Website, fills out forms, participates in events or uses the Website's services for personal or professional purposes.

Participant — a User who has completed registration and submitted an application to participate in a giveaway, contest or focus group, and who meets the requirements established for the specific event.

Partner — a legal or natural person who provides prizes, discounts, coupons, bonuses, advertising or informational support to project participants under an agreement with the Administration.

1.2. General Provisions

• 1. This Agreement constitutes a public offer within the meaning of the civil legislation of the Netherlands.
• 2. By using the Website the User confirms that they have carefully read the terms of the Agreement, fully accept them and undertake to comply with them.
• 3. The Administration has the right to amend the terms of the Agreement by publishing an updated version on the Website. The date of the last update is indicated at the bottom of the document. Continued use of the Website after publication of changes constitutes acceptance of the new version.
• 4. The Website provides informational, consulting and service functions, including participation in giveaways, contests, partner programs, focus groups, subscription to mailings, access to educational materials, and placement of orders for goods and services (where available).
• 5. The terms of individual events or services may be specified in additional sections of the Website; such terms form an integral part of this Agreement.

1.3. Rights and Obligations of Users

The User undertakes:

• ● to provide truthful, up-to-date and complete data when filling out forms;
• ● to refrain from posting unlawful, offensive, discriminatory, false or misleading information;
• ● not to infringe copyrights, related rights and other rights of third parties, including rights to images, trademarks and intellectual property;
• ● to use the Website exclusively for lawful purposes and in accordance with its intended use;
• ● to comply with the rules of participation in events posted on the Website and follow Administration instructions aimed at ensuring proper operation of the Service.

The User has the right:

• ● to use the Website services and participate in events under the terms of this Agreement;
• ● to send requests, proposals and complaints via feedback forms or by contact details published on the Website;
• ● to withdraw consent to the processing of personal data in the manner provided by the Privacy Policy and GDPR;
• ● to request deletion of the account and termination of participation in events.

User Liability:

The User is personally responsible for safeguarding their account credentials (login and password) and for all actions performed using them. In case of suspected unauthorized access the User must immediately notify the Administration.

1.4. Rights and Obligations of the Administration

The Administration has the right to:

• ● change the design, structure, content and functional capabilities of the Website without prior notice to Users;
• ● temporarily restrict access to certain sections of the Website for technical, maintenance or scheduled work;
• ● refuse registration or participation to Users who violate the terms of this Agreement or provided false information;
• ● send notifications and informational messages related to events, registration, technical changes or promotions;
• ● remove content that violates the law, moral standards or third-party rights without prior notice;
• ● suspend or terminate a User's access in case of service abuse.

The Administration undertakes:

• ● to ensure transparency of participation conditions in events by timely publishing rules, deadlines and restrictions;
• ● to process Users' personal data in accordance with GDPR/AVG requirements and the internal Privacy Policy;
• ● to take technical and organizational measures to protect data and to prevent unauthorized access;
• ● to consider Users' inquiries within a reasonable time;
• ● to implement measures to ensure website accessibility for persons with disabilities.

1.5. Intellectual Property

• 1. All elements of the Website, including texts, logos, images, photographs, videos, graphic elements, source code, design and page structure, are owned by the Administration or used under license and are protected by EU law and international agreements.
• 2. Any copying, reproduction, distribution, public use or adaptation of Website materials without the Administration's written consent is prohibited.
• 3. By posting content on the Website (for example photos of bouquets or textual descriptions) the User confirms that they possess all necessary rights and grants the Administration a free non-exclusive license to use the materials for project purposes — publication, adaptation, translation, distribution and promotion within the Website and official project communications without territorial or temporal limitation.
• 4. When using content the Administration undertakes to respect the moral rights of the author and not to distort the creative intent.

1.6. Force Majeure

• 1. The Parties are released from liability for partial or complete failure to perform obligations under this Agreement in the event of force majeure, including but not limited to:
  • ● natural disasters (fires, floods, earthquakes);
  • ● military actions and mass unrest;
  • ● measures by public authorities prohibiting or restricting the Website's operation;
  • ● failures in servers, communication networks and other technical systems beyond the Parties' control;
  • ● mass cyberattacks and epidemics.
• 2. The Party for whom the force majeure situation has arisen must promptly notify the other Party of the occurrence and cessation of such circumstances.
• 3. If performance of obligations becomes impossible due to force majeure for more than 30 calendar days either Party may terminate this Agreement unilaterally.

1.7. Limitation of Liability

• 1. The Website and its services are provided on an "as is" basis.
• 2. The Administration is not liable for temporary outages, delays, data loss, incompatibility of the User's equipment or software with the Website's functionality.
• 3. The Administration is not responsible for losses caused by third parties' actions, force majeure, communication network failures, hosting providers, postal and payment systems.
• 4. Links to third-party websites are provided solely for the User's convenience. The Administration is not responsible for content, privacy policies or correct operation of such resources.
• 5. The User uses information posted on the Website at their own discretion and at their own risk.

1.8. Accessibility for Persons with Disabilities

• 1. The Administration strives to ensure the Website is accessible to all Users, including persons with disabilities.
• 2. Users may report accessibility issues via feedback forms and the Administration will prioritize reviewing such reports.

1.9. Applicable Law and Dispute Resolution

• 1. This Agreement is governed by the laws of the Kingdom of the Netherlands and the legal norms of the European Union.
• 2. All disputes and disagreements shall be resolved through negotiations.
• 3. If it is impossible to settle a dispute amicably it shall be submitted to the competent courts of the Netherlands at the place of registration of the Administration.
• 4. For disputes related to personal data processing the User has the right to contact the data protection authority (Autoriteit Persoonsgegevens) or a court at their place of residence.
• 5. Invalidity of any provision of this Agreement shall not affect the validity of the remaining provisions.

2. Privacy Policy

2.1. General Provisions

• 1. This Privacy Policy (hereinafter — the "Policy") defines the procedure for processing personal data of users of the online resource "Florist's Dream" (https://floristsdream.com) in accordance with the European Union General Data Protection Regulation (GDPR/AVG) and the legislation of the Kingdom of the Netherlands.
• 2. This Policy applies to all operations with personal data carried out through the Website, including collection, storage, use, transfer and deletion of data.
• 3. Use of the Website, registration on it, submission of any forms or provision of information signifies acknowledgement of this Policy and consent to the processing of personal data within the limits described herein.
• 4. The Administration acts as the Data Controller and is responsible for compliance with the data processing principles set out in Articles 5–6 of the GDPR.
• 5. In certain cases the Administration may act as a Joint Controller with partners — this will be additionally indicated at the time of data collection.

2.2. Composition of Processed Data

2.2.1. Technical (anonymized) data:

• ● IP address and device identifiers;
• ● cookies, browser parameters, operating system version;
• ● interface language, time zone, date and time of access;
• ● referrer sources, entry and exit pages, click and event statistics;
• ● interaction data with site elements including forms, buttons and notifications.

2.2.2. Personal data (depending on the form):

• ● surname, given name, patronymic (or the store representative's name);
• ● email address, telephone number;
• ● name of the flower shop, city, country, link to website/social networks;
• ● images of bouquets, textual descriptions, composition, price and comments (for contests);
• ● company details (legal name, registration number, VAT, registered address);
• ● other data voluntarily provided by the User in feedback forms, questionnaires or correspondence.

2.2.3. Sources of data:

Information is provided directly by the User (via forms or communications) or collected automatically while using the Website.

2.2.4. Responsibility for accuracy:

The Administration assumes the accuracy and currency of the data provided by the User. The User is responsible for the completeness and correctness of the submitted information.

2.3. Purposes of Data Processing

Personal data are processed only for lawful, predetermined purposes, including:

• 1. user registration and account management;
• 2. organisation and conduct of giveaways, contests and focus groups;
• 3. communication with participants, including confirmation of participation and notification of results;
• 4. delivery of prizes, coupons, certificates and bonuses;
• 5. partner verification and prevention of abuse;
• 6. analytics, user behaviour research and improvement of Website functionality;
• 7. development and testing of new project services (including CRM);
• 8. sending notifications, news and offers where appropriate consent exists;
• 9. fulfilment of legal obligations under EU and Dutch law (for example, accounting and tax reporting);
• 10. automated decision-making for content personalisation and user experience improvement, provided such decisions have no legal effects on the User and do not significantly affect them.

Data are not processed for purposes incompatible with the project's activities.

2.4. Legal Bases for Processing

Personal data are processed on one or more lawful bases under Article 6 of the GDPR:

• ● Consent of the data subject — for registration, subscription or application to participate in an event;
• ● Performance of a contract — for provision of services or award delivery;
• ● Legitimate interests of the Administration — to ensure service security, prevent fraud, develop the product and communicate with users where such interests do not infringe the rights and freedoms of the data subject;
• ● Legal obligation — to comply with requirements of Dutch and EU law (for example, retention of accounting records, responses to supervisory authority requests).

2.5. Storage and Protection of Data

Personal data are processed on one or more lawful bases under Article 6 GDPR:

• 1. Personal data are stored on servers located in the European Union (EU) or the European Economic Area (EEA) with reputable hosting providers that comply with ISO/IEC 27001 standards.
• 2. Technical and organisational measures are applied, including encryption, backups, logging of actions and access control.
• 3. When transferring data outside the EEA the Administration uses Standard Contractual Clauses approved by the European Commission and, where necessary, additional safeguards (for example pseudonymisation).
• 4. Retention periods depend on specific purposes:
  • ● registration data — until account deletion or withdrawal of consent, but not less than 1 year after last interaction with the Website;
  • ● data of giveaway and contest participants — 3 years after the event for statistics and reporting;
  • ● documents related to obligations (accounting and tax) — for statutory periods under EU law (7 years);
  • ● analytics data — 2 years from collection, after which data are anonymised;
  • ● focus group data — until project completion plus 2 years for analysis and reporting.
• 5. Upon achievement of processing purposes personal data are deleted or anonymised unless otherwise required by law.
• 6. Access to personal data is granted only to authorised Administration personnel trained in data protection and having necessary powers. All actions with personal data are recorded in audit logs.

2.6. Recipients and Data Transfers

• 1. Data may be accessible to:
  • ● contractors and service providers (IT providers, hosting, CRM, payment and courier services);
  • ● partners who provide prizes, discounts and coupons — to the extent necessary for performance of obligations;
  • ● public authorities and supervisory bodies — in cases provided by law;
  • ● auditors and legal advisers — where lawful basis and confidentiality agreements exist.
• 2. Transfer to third parties is carried out only on an appropriate legal basis and with contractual safeguards under GDPR (Data Processing Agreements).
• 3. Data are not sold or transferred to third parties for marketing purposes without explicit consent of the User.

2.7. Data Subject Rights

The User (data subject) has the following rights under Articles 12–22 of the GDPR:

• 1. Right of access — to obtain confirmation of processing and a copy of personal data in machine-readable format (JSON or CSV) upon request.
• 2. Right to rectification — to request update or correction of inaccurate information.
• 3. Right to erasure ("right to be forgotten") — to request deletion where no lawful basis for retention exists.
• 4. Right to restriction of processing — where accuracy is contested or processing is unlawful.
• 5. Right to data portability — to receive personal data in a structured, commonly used and machine-readable format and transmit them to another controller.
• 6. Right to object to processing based on legitimate interests of the Administration.
• 7. Right to withdraw consent — at any time without affecting lawfulness of processing based on consent prior to withdrawal.
• 8. Right to lodge a complaint with the supervisory authority — Autoriteit Persoonsgegevens or the competent authority in the User's Member State.

Identity verification procedure:

To exercise rights the User must undergo identity verification which may include:

• ● providing identity documents (ID, proof of registration on the Website);
• ● answering control questions regarding account data;
• ● confirmation via the registered email address or telephone number.

Requests should be sent in writing to the address in the "Contacts" section on the Website. Responses are provided within 30 calendar days from receipt of a valid request and successful identity verification.

2.8. Notification of Personal Data Breaches

• 1. In the event of a personal data breach likely to result in a high risk to data subjects' rights and freedoms the Administration will notify the supervisory authority (Autoriteit Persoonsgegevens) within 72 hours of becoming aware of the breach.
• 2. Where the breach presents a high risk to users' rights and freedoms the Administration will promptly inform affected users providing information on the nature of the breach, possible consequences and measures taken to remedy the incident.
• 3. All incidents are recorded in an incident log specifying the nature of the breach, category and number of affected users, measures taken and consequences.

2.9. Cookie Policy

• 1. The Website uses cookies to ensure correct operation, traffic analysis and content personalisation.
• 2. Types of cookies used:
  • ● Technical cookies — necessary for basic website functionality (authentication, language settings);
  • ● Analytical cookies — collect statistics on visits to improve the service;
  • ● Marketing cookies — used for ad targeting and campaign effectiveness analysis.
• 3. On first visit the User is presented with a cookie banner providing information and the option to choose consent preferences.
• 4. The User may change cookie settings at any time via the browser or a dedicated section on the Website.
• 5. Refusal of cookies may limit certain Website functions.

2.10. Automated Decision-Making and Profiling

• 1. The Administration may use automated tools to analyse user behaviour and build profiles for service improvement and content personalisation.
• 2. Such profiling does not result in automated decisions producing legal effects concerning the User or otherwise significantly affecting their rights.
• 3. The User has the right to object to profiling and automated decision-making by contacting support.

2.11. Changes to the Policy

• 1. The current version of the Privacy Policy is always available on the Website.
• 2. Significant changes (for example expansion of processing purposes or categories of data) will be communicated via publication on the homepage and/or email notifications.
• 3. Changes enter into force upon publication unless otherwise stated in the notice.
• 4. It is recommended to review updates periodically to stay informed of current processing rules.

3. Giveaway Rules

3.1. General Provisions

• 1. Giveaways conducted on the "Florist's Dream" platform (hereinafter referred to as Giveaways) are promotional campaigns aimed at developing and supporting the professional community of florists represented by flower shops.
• 2. Giveaways are not a lottery, gambling, betting, or any other type of activity requiring licensing, and do not involve any fee for participation. Participation in the giveaway is free of charge.
• 3. The organizer of the giveaways is the Site Administration, registered in the Kingdom of the Netherlands, acting in accordance with applicable EU and Dutch law.
• 4. The Organizer is responsible for the transparency and compliance with the published rules but is not obliged to provide individual reports to participants beyond publicly available information.
• 5. Participation in the giveaway implies full agreement with these Rules and the project's Privacy Policy.

3.2. Procedure

• 1. Each giveaway is conducted within a specific cycle, including two independent stages:
  • Draw No. 1 (prize selection): random selection of one prize from the approved list prepared by the Organizer and/or partners.
  • Draw No. 2 (winner selection): random selection of a winner among all participants who have confirmed compliance with the participation conditions.
• 2. The giveaway is conducted using proprietary software or publicly available online random selection services (e.g., Random.org, Wheel of Names, etc.).
• 3. For each giveaway, the Organizer publishes on the Site in advance:
  • the period of the giveaway and the dates of the draws;
  • the list of prizes and the conditions for their use;
  • participation criteria and restrictions (if applicable).
• 4. The results of the draws are documented in a protocol, including participant identifiers (e.g., names or store names) and winners, and are published on the official Site and/or in the project's social networks.
• 5. The Organizer may, upon a participant's request, provide a screenshot, screen recording, or report from the random selection service confirming the transparency of the procedure.
• 6. The Organizer has the right to annul the results of the draw if violations of the participation rules or inaccurate participant data are detected.

3.3. Prizes and Receipt Procedure

• 1. For each giveaway, a list of prizes is approved, specifying their characteristics, face value, validity period, terms of use, and possible restrictions (e.g., coupon activation period or region of validity).
• 2. The winner is notified of the giveaway result via the contact details provided in the profile or application (e-mail, phone, personal account).
• 3. The winner is obliged to:
  • 3.1. confirm their identity and ownership of the account (if necessary, provide a document or link to the store's public profile);
  • 3.2. agree on the method of delivery or provision of the prize (by courier, delivery service, email, in the form of a digital code, etc.) within the established period;
  • 3.3. confirm receipt of the prize if required by the rules of a specific giveaway.
• 4. If the winner does not respond to the notification within 5 (five) business days, the Organizer has the right to select another winner or dispose of the prize in another manner specified in the announcement.
• 5. Taxes and fees.
  • 5.1. All tax liabilities for prizes received (including monetary and material) are borne by the winner in accordance with the legislation of their country of residence.
  • 5.2. The Organizer fulfills the tax requirements established by the legislation of the Netherlands to the extent applicable to its jurisdiction.
• 6. Prizes cannot be exchanged, returned, or replaced with their monetary equivalent, unless otherwise expressly stated in the giveaway conditions.
• 7. If the delivery of the prize is impossible for reasons beyond the Organizer's control (e.g., refusal of the courier service, incorrect address, non-response of the participant), the prize is considered unclaimed.
• 8. In case of disputes regarding the receipt of the prize or its characteristics, the Organizer considers the appeal within 10 business days and proposes a solution based on documentary evidence.

3.4. Liability and Changes to Terms

• 1. The Organizer is not responsible for:
  • 1.1. technical failures, communication interruptions, malfunctions of the participant's equipment or software;
  • 1.2. incorrect operation of internet providers, payment systems, postal and courier services;
  • 1.3. actions of third parties that affected participation or receipt of the prize;
  • 1.4. errors in data transmission made by the participant.
• 2. The Organizer has the right to change the timing of the giveaway, the number of prizes, the composition of partners, and other conditions of the giveaway by publishing a corresponding notice on the Site.
• 3. The participant has the right to refuse participation by sending a written notification to the support service. The refusal does not affect the legality of the processing of personal data already carried out.
• 4. In case of force majeure circumstances (natural disasters, server failures, cyber attacks, changes in legislation, etc.), the giveaway may be suspended or canceled without compensation.
• 5. All issues not regulated by these Rules are governed by the applicable legislation of the Netherlands and the EU.

4. Bouquet Competition Regulations

4.1. Purpose and General Principles

• 1. The Bouquet Competition of the "Florist's Dream" project (hereinafter referred to as the Competition) is conducted with the aim of developing florists' professional skills, supporting flower shops and studios, promoting sustainable floristic practices, and sharing experience within the industry.
• 2. The Competition is non-profit and educational in nature, and is not a gambling event or promotional game.
• 3. The organizer of the Competition is the Site Administration, acting in accordance with the legislation of the Netherlands and the EU.
• 4. Participation in the Competition is voluntary and free of charge. By submitting an application, the participant confirms agreement with these Regulations, the User Agreement, and the Privacy Policy.

4.2. Participation and Work Submission Procedure

• 1. Registered users of the Site can participate - flower shops, flower studios, flower workshops, and their representatives who have reached the age of 18.
• 2. To participate, it is necessary to:
  • 2.1. fill in the bouquet name (according to the theme);
  • 2.2. upload several photographs of the created bouquet in JPG/PNG formats, of the required size;
  • 2.3. indicate the approximate budget and composition of the bouquet (main flowers, accessories, materials);
  • 2.4. briefly describe the idea of the composition (up to 300 characters);
  • 2.5. confirm agreement with the Competition conditions and the Privacy Policy.
• 3. One participant can submit multiple works, unless otherwise restricted by a specific Competition announcement. Each work is evaluated separately.
• 4. Works must be original and created by the participant personally or by the team on whose behalf the application is submitted.
• 5. The participant guarantees that:
  • 5.1. they possess all copyright and property rights to the submitted materials;
  • 5.2. the use of images does not violate the rights of third parties, including rights to images of people, brands, and locations;
  • 5.3. the provided data and photos are accurate.
• 6. If violations are detected (plagiarism, non-compliance with the theme, use of others' photos), the Administration has the right to disqualify the work from the competition without explanation.

4.3. Jury, Evaluation and Criteria

• 1. Participants' works are evaluated by an independent jury, formed from professional florists, teachers from floristry schools, industry experts, representatives of partners, and organizers.
• 2. The jury composition is approved and published on the Competition page before the evaluation begins.
• 3. All jury members are obliged to declare any potential conflicts of interest with participants and refrain from evaluating related works.
• 4. Evaluation criteria depend on the theme of the specific competition and may include:
  • 4.1. originality and artistic idea of the composition;
  • 4.2. technical execution and compositional balance;
  • 4.3. harmony of color and form;
  • 4.4. use of seasonal and eco-friendly materials;
  • 4.5. compliance with the competition theme and budget.
• 5. Each criterion can be evaluated using a point system (for example, from 1 to 10 points). The calculation methodology and weight of criteria may be specified in the announcement of a specific Competition.
• 6. The jury's decisions are made collectively and are final, except in cases of technical error or detected violation of participation rules.
• 7. The Administration has the right to engage an independent consultant or expert to audit the results upon request from no less than 15% of the Competition participants. The cost of the audit is covered by the organizer's fund.

4.4. Content Rights

• 1. The participant, by providing the photo, text, and description of the work, retains copyright but grants the Administration and its partners a free, non-exclusive license to use these materials:
  • • for the purposes of conducting the Competition and publishing its results;
  • • for displaying works in galleries, social networks, and media of the "Florist's Dream" project;
  • • for promoting the floristic industry and educational initiatives.
• 2. The license is valid for an unlimited period and in the territory of all countries where the Site is accessible, with the right to edit, crop, and translate, provided the author's moral rights are preserved.
• 3. When using the works, the Administration undertakes to indicate the author's name or the store name, unless otherwise agreed separately.

4.5. Nominations, Prizes and Results

• 1. The main nomination of the Competition:
  • • "Best Bouquet" - for high compliance with the competition theme criteria.
• 2. Additional nominations may include:
  • • "For Creative Approach";
  • • "Best Composition" - for harmony of form, structure, and style.
  • • "For Eco-friendliness and Sustainable Use of Materials";
  • • Other nominations.
• 3. The Competition prizes are determined and published in advance. They may include:
  • • monetary certificates and discount coupons;
  • • participation in educational programs and masterclasses;
  • • tickets to industry exhibitions;
  • • publications in media and on the project website.
• 4. Winners receive awards and are mentioned in official publications of the Site and partners.
• 5. The Competition results are published on the event page and in the project's social networks no later than 10 working days after the evaluation is completed.
• 6. If a winner does not make contact within 5 working days after notification, the Organizer has the right to transfer the prize to the next participant by rating or dispose of it at its discretion.
• 7. In case of disputes regarding the evaluation results, a participant can file an appeal within 5 working days after the results are published. The appeal is considered collectively by representatives of the Administration and an independent expert who was not part of the jury.

4.6. Liability and Changes to Terms

• 1. The Organizer is not responsible for:
  • • incorrect submission of applications or errors in the transmitted data;
  • • problems related to internet connection or device incompatibility;
  • • possible disputes regarding ownership rights to the submitted images.
• 2. The Organizer has the right to change the Competition terms, application deadlines, jury composition, and nominations by publishing an updated version on the Site.
• 3. By continuing participation after the publication of changes, the participant confirms their agreement with the updated terms.

5. Regulations for Participation in the Florist's Dream Focus Group

5.1. Goals and Objectives

• 1. The Florist's Dream Focus Group (hereinafter referred to as the Program) is established to test and improve the CRM system designed to automate processes in the flower business.
• 2. Participation in the Program allows floral industry professionals to receive early access to prototypes, test features, and new product releases, as well as influence development priorities.
• 3. The objectives of the Program are:
  • • collecting objective feedback from users;
  • • identifying technical and functional improvements;
  • • testing user experience hypotheses;
  • • forming a professional community of testers and consultants for the project.
• 4. The Program is not a commercial service and is conducted free of charge.

5.2. Participation and Selection Procedure

• 1. Participants in the Program can be owners, administrators, and employees of flower shops, studios, and wholesale companies, as well as other representatives of the professional floral community who have confirmed their involvement in the flower business.
• 2. To participate, it is necessary to go through a two-stage registration process:
  • • Stage 1 (basic registration): Fill out the basic form on the Site, indicating:
    • I. Last name and first name (required fields);
    • II. Contact details (mobile phone and email, required fields);
    • III. Confirmation that you are engaged in the flower business and accept the participation rules and privacy policy (required confirmation via checkbox).
    • IV. Indicate the desire to join the CRM focus group.
  • • Stage 2 (completion of registration): Fill in additional details:
    • I. Information about the legal entity (type of organization, name, Tax ID, director, legal address);
    • II. Data about the store (name, address, contact phone number, website or social media page).
• 3. After successful completion of registration, the Administration conducts a preliminary selection and sends invitations to selected candidates. Inclusion in the focus group is confirmed by a letter or notification in a closed channel.
• 4. Participation is voluntary and free of charge. The participant has the right to terminate participation at any time by notifying the Administration.
• 5. The Administration reserves the right to refuse participation without explanation (for example, if the professional profile does not match or there is an excessive number of participants).
• 6. All information provided during registration is not transferred to third parties without the explicit consent of the participant, as indicated in the note to the registration form ("We do not transfer data to third parties without your consent").

5.3. Rights and Obligations of the Parties

• Participants undertake to:
  • 1. Provide objective and conscientious feedback based on personal testing experience.
  • 2. Not to transfer information obtained during participation to third parties until the official product release.
  • 3. Not to distribute screenshots, videos, technical descriptions, and information about functionality without written permission from the Administration.
  • 4. Not to use access to the system for actions that could disrupt its stability, security, or lead to data leaks.
• The Administration undertakes to:
  • 1. Provide participants with access to test versions, updates, and support materials.
  • 2. Notify participants in a timely manner about testing goals and development stages.
  • 3. Keep participants' personal data in accordance with the Privacy Policy and GDPR.
  • 4. Accept and consider feedback, informing participants about key results and changes.

Bonuses and Benefits

• 1. Focus group participants may receive the following bonuses and benefits:
  • 1.1. Early access and free months after release - providing access to the CRM system before the official release and free use of the system for a set period after the product launch.
  • 1.2. Increased referral commission rate - an increased commission rate for attracted referrals compared to regular system users.
  • 1.3. Lifetime subscription discount - a permanent discount on the monthly or annual subscription to the CRM system.
  • 1.4. Participation in the distribution of 10% of annual profit - the opportunity to participate in the distribution of a portion of the project's annual profit among active focus group participants.
  • 1.5. Access to closed events and discussions - invitations to professional events, webinars, and closed discussions with the development team.
• Important: Only 50 spots are available in the focus group. Other bonuses (except early access) are provided only to active participants who regularly participate in testing and provide quality feedback. Participant activity is determined based on the quantity and quality of feedback provided, as well as participation in discussions.
• Bonuses are not monetary rewards and cannot be exchanged, sold, or transferred to third parties without the consent of the Administration. The Administration reserves the right to adjust the conditions for providing bonuses in case of significant changes in the project or business model.

5.4. Use of Feedback

• 1. All feedback, suggestions, comments, and ideas provided by participants within the Program may be used by the Administration to improve the product, marketing materials, presentations, and publications.
• 2. The participant grants the Administration a non-exclusive right to use their feedback (including texts, screenshots, cases, and recommendations) for professional, research, and advertising purposes of the Florist's Dream project free of charge.
• 3. When using feedback in public sources (on the Site, social networks, press releases), the Administration may indicate the participant's name or company name, unless it contradicts the confidentiality agreement.
• 4. No separate remuneration is paid to the participant for the use of their ideas and suggestions, unless otherwise agreed in writing.
• 5. Publications containing personal data are coordinated with the participant separately and may be deleted upon their written request.
• 6. Participant feedback is anonymized when used in statistical reports and analytical materials, unless otherwise agreed with the participant.

5.5. Confidentiality and Information Protection

• 1. All information obtained by participants during testing, including data on product structure, interface, operational logic, pricing, business models, and release plans, is confidential.
• 2. Participants are obliged to keep such information secret and not to disclose it to third parties without written consent from the Administration.
• 3. The confidentiality obligation is indefinite and remains in force after participation in the Program ends.
• 4. Violation of confidentiality may lead to exclusion from the Program and termination of access to test materials.
• 5. Participants' personal data is processed strictly in accordance with GDPR and Section 2 of this document.
• 6. Cases of confidentiality breaches by participants are recorded and may be subject to consideration for taking measures to protect trade secrets and intellectual property.

5.6. Dispute Resolution

• 1. Disputes between focus group participants and the Administration are resolved through negotiations.
• 2. If it is impossible to resolve the dispute within 14 days, it may be referred to the competent court in the Netherlands at the place of registration of the Administration.
• 3. In disputes related to the processing of personal data, the participant has the right to contact the data protection supervisory authority.

5.7. Changes to Terms and Termination of Participation

• 1. The Administration has the right to change the terms of the Program, the format of interaction, the composition of participants, or the volume of provided bonuses by publishing a corresponding notice on the Site or in the focus group's closed channels.
• 2. By continuing participation after notification, the participant confirms agreement with the updated terms.
• 3. Participation in the Program does not impose an obligation on the Administration to implement all suggested ideas and does not guarantee a specific volume of access or product release timelines.
• 4. The Administration reserves the right to suspend or terminate the Program at any time, notifying participants within a reasonable period.

Last updated: November 6, 2025